Charity Partners


Uplands & Co. has joined forces with Brooke, a remarkable charity dedicated to the welfare of working horses, donkeys, and mules worldwide. For every order placed (excluding shipping), Uplands & Co. pledges to donate at least 25% of the total value to support Brooke’s vital work.

By choosing an Uplands & Co. timepiece, you’re not only acquiring a unique and stylish watch but also contributing to a cause that truly matters. Together, we can make a difference in the lives of these incredible animals. Learn more about Brooke and their impactful initiatives on their website .

About Brooke

"Brooke is an international animal welfare charity dedicated to transforming the lives of vulnerable working horses, donkeys and mules around the world, and the communities that depend on them.

We believe that animal suffering is preventable and that good animal welfare protects human livelihoods. For 600 million people in some of the poorest places in the world, equines are the backbone of communities, their best means of making a living. Without healthy working horses, donkeys and mules, they wouldn’t be able to put food on the table, send children to school or build better futures for themselves and their families.

Working where the need is greatest, we relieve immediate suffering and create lasting change by working with people, communities and organisations. We address common welfare issues, improve animal health services and we influence governments and international bodies to improve animal welfare policies.

Each year we reach 1.6 million working horses, donkeys and mules to give them a life worth living."

The Brooke Hospital for Animals is a registered charity in England and Wales (1085760) and Scotland (SC050582).